Privacy Policy

Effective Date: September 30, 2026

Indigo & Root (“Indigo & Root,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit www.indigoandroot.com, contact us, book a call, subscribe to our communications, or work with us.

Indigo & Root is based in Beaumont, Alberta, Canada, and this Privacy Policy is intended to comply with Alberta’s Personal Information Protection Act (PIPA) and other applicable Canadian privacy laws.

Information We Collect

Depending on how you interact with us, we may collect information such as:

  • your name and contact information;

  • your business name and role;

  • information you provide when booking a call or contacting us;

  • information you voluntarily provide about your business and goals;

  • information provided when purchasing or participating in our programs, coaching or other services;

  • payment and billing information where required to process a transaction; and

  • information collected automatically when you use our website, such as your IP address, browser type, pages visited and general website usage information.

We do not intentionally collect more personal information than is reasonably necessary for the purposes described below.

How We Use Your Information

We may use your personal information to:

  • respond to inquiries and requests;

  • schedule and conduct calls and meetings;

  • provide coaching, programs, resources and other services;

  • process payments and administer your account or engagement;

  • communicate with you about services you have requested;

  • send newsletters, educational content or other marketing communications where permitted by law and where you have provided the appropriate consent;

  • improve our website, services and client experience;

  • maintain business and accounting records; and

  • comply with legal, regulatory and professional obligations.

We will only collect, use or disclose personal information for reasonable purposes and in accordance with applicable privacy laws.

Consent

Where required by law, we will obtain your consent before collecting, using or disclosing your personal information.

You may withdraw your consent to certain uses of your information at any time, subject to legal or contractual restrictions and reasonable notice.

If you subscribe to our marketing emails, you can unsubscribe at any time using the unsubscribe link included in the email.

Our commercial electronic communications are intended to comply with Canada's Anti-Spam Legislation (CASL).

Information Collected Through Our Website

Our website may use cookies, analytics tools and similar technologies to understand how visitors use the site and to improve its functionality and performance.

We may use third-party services for purposes such as website hosting, scheduling, email communications, analytics, payment processing and other business functions. These providers may process information on our behalf and are expected to protect information in accordance with applicable law and their own privacy policies.

Some third-party service providers may store or process information outside Alberta or Canada. Where this occurs, your information may be subject to the laws of the jurisdiction in which it is stored or processed.

Disclosure of Personal Information

We do not sell or rent your personal information.

We may disclose personal information to trusted service providers who help us operate our business, such as technology providers, website and hosting providers, scheduling platforms, payment processors, email providers, professional advisors and other service providers where reasonably necessary.

We may also disclose information when required or permitted by law, including to comply with legal or regulatory requirements, protect our rights, or respond to lawful requests.

Protection of Your Information

We take reasonable physical, organizational and technical measures to protect personal information against unauthorized access, collection, use, disclosure, copying, modification or disposal.

However, no method of transmitting or storing information electronically is completely secure. We cannot guarantee the absolute security of information transmitted to or through our website.

Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, to provide services, maintain appropriate business records, resolve disputes, enforce agreements, or meet legal, accounting, regulatory or professional requirements.

Accessing or Correcting Your Information

You may request access to the personal information we hold about you and may request that inaccurate or incomplete information be corrected, subject to applicable legal limitations.

To make a privacy-related request or ask a question about how your information is handled, please contact:

Privacy Officer
Kirsten Jenner
Indigo & Root
Beaumont, Alberta, Canada
kirsten@indigoandroot.com

We will respond to privacy requests within the time required by applicable law.

If you have concerns about how your personal information has been handled, we encourage you to contact us first so that we can work to resolve the concern. You may also contact the Office of the Information and Privacy Commissioner of Alberta.

Children's Privacy

Our website and services are intended for adults and business owners. We do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services or legal requirements.

The most current version will be posted on this page with the effective date shown above.

Contact

If you have questions about this Privacy Policy or our privacy practices, please contact:

Kirsten Jenner
Indigo & Root
Beaumont, Alberta, Canada
kirsten@indigoandroot.com