THE ROOTS I STAND ON

Excellence

These three core values are interconnected and reinforce one another. Pursuing excellence can lead to a greater impact, as high-quality work is more likely to make a positive difference. Upholding integrity ensures that this impact is achieved through honest and ethical means. I embrace these values to create a culture of purpose, accountability, and positive influence that will create the space for small business owners be seen, heard and not judged.

Impact

Integrity

Excellence involves consistently striving for the highest quality in everything I do. It's about setting high standards and pushing myself to my your full potential. This value encourages me to continuously improve, innovate, and deliver results that stand out. Pursuing excellence requires dedication, attention to detail, and a commitment to learning and growth. I won’t be being perfect, but will consistently putting forth my best effort and continuously refine my skills and processes to grow and be better.

Impact centers around the idea that my actions should make a meaningful and positive difference in the lives of others and in the world at large. It's about considering the broader consequences of my decisions and actions and striving to create outcomes that contribute to the betterment of society, the environment, and the lives of individuals. This value encourages me to focus on solutions that address my actions and words and to be mindful of the long-term effects of these choices.

Integrity is the foundation of ethical behavior. I will be honest, transparent, and consistent with my values, words, and actions. I will uphold integrity by being trustworthy and reliable. I will prioritizes honesty, fairness, and accountability. I am prepared to make difficult choices that align with my values even when they might be challenging or unpopular. My integrity allows me to build strong relationships based on trust.